Johnny Devils, creative direction and web

Johnny Devils on stage in front of a crowd, the guitarist in a cowboy hat raising his guitar, black and white

Client: Johnny Devils
Industry: Music
Year: 2024 to 2026
Discipline: Creative direction, branding, web

The brief

It started on Bondegatan in February 2024. A tattoo artist and a hairdresser met on a cigarette break and got talking about music. After a year of rehearsals in a living room in Nacka, Johnny Devils had songs and a stage, but no look at all.

The challenge

Good songs, no face.

01
Nothing to put on the wall.
No logo, no colours, no cover. Venues asked for a poster and fans had nothing to wear home.
02
A crowded saloon.
Americana is full of the same dusty type. The band had to look old without looking borrowed.
03
Made between rehearsals.
No agency. Every piece came from inside the band, around writing, rehearsing and playing out.

Four pieces. One brand.

The question behind every piece

Would it hold up on a stage, a sleeve and a shirt?

The first piece. A blue horse at full gallop, printed rough like an old woodcut, under a bent red wordmark. The banner carries a line from the title track. It sells from the merch table at every show.

One builds. One checks.

Two separate AI sessions. The one that writes the code never gets to approve it. The reviewer sees the change and the sources, never the conversation behind it.

01 Sources
I hand over the facts.
Dee
- Bio, setlist, show dates
- Ticket links when they exist
Rules file
- CLAUDE.md
- Read before every session
02 Work step
Claude writes the change.
Builder session
- Claude Code
- Next.js, Tailwind tokens
- Reuses existing components
03 Review step
A second Claude checks it.
Reviewer session
- deploy-granskare skill
- Sees the diff and content file
- Reports, never edits
04 Revision
I keep or throw out each finding.
Dee decides
- Which findings are real
- Overrides written down with a reason
05 Live
It goes out to the band's fans.
Vercel
- johnnydevils.com

Not right yet? Back to the builder. Three rounds at most.

What stops a run

No release, quote, review, venue or date without a source.
An empty list stays empty. It is a state, not a bug.
Colours and type come from the tokens only.

A person
Source system
Claude
Code

Johnny Devils playing to a packed room at The Hills, seen from the side of the stage

The result

A band you can spot from the back of the room.

One look from the record sleeve to the shirt to the web. Johnny Devils now play festivals across Sweden, with management and bookings through Jubel.

20+
Shows played since 2024: 10
Songs on Ground Rush: 5
Festivals in summer 2026: 2
Big stages this winter, Viva Sounds and Debaser Selects

Find the show. Get the ticket.

Every date and venue on one page, with the ticket link right beside it. Fans go from a poster to the show page and straight on to the organizer's ticket sale.