Dee in a cowboy hat and bolo tie, black and white

Howdy, I'm Dee

Product designer at CC Projects, studying AI Lead at Berghs School of Communication. Based in Stockholm.

I design products people trust, and I help teams bring AI into their work without losing what makes them good at it. Before screens I spent thirteen years tattooing across Europe, where there is no undo button.

How I work

Four steps, the same loop every time, whether it's a web shop or a board report.

01 / 04

Listen

I sit with the people who do the work.

Watch the real flow, not the org chart, and find where time and trust leak out.

What I stand by

  1. 01

    A person signs off.

    AI can draft, sort and suggest. A human decides, and can see how the answer was made.

  2. 02

    Show the work.

    If a tool can't tell you where an answer came from, it isn't ready for your clients.

  3. 03

    Make people better, not smaller.

    Let AI take the dull parts and keep the craft with the team, so skills grow instead of fade.

  4. 04

    Measure twice.

    Define the problem before building anything. It's cheaper to think than to redo.

Off the clock

Same craft, other trails. Jumping, music, a dog called Soto, and long dinners with good people.

Dee's tattooed hands packing a parachute on the grass
Calm hands, a mental checklist, no shortcuts.
Soto, a black and white dog, sitting in a green field
Soto.Comes along almost everywhere.
A jumper on the railing of a white lighthouse under a blue sky
Phare de Biarritz.
Johnny Devils on stage, the singer in a cowboy hat looking back over his shoulder at the crowd, black and white
Johnny Devils.